Right off the bat, let’s be clear that this was a limited edition and if your reading this you missed your chance to get one. But we are hoping the success means a return?
This interesting piece of custom cutlery was created to ease the suffering a cross-contamination when making Vegemite toast.
From Vegemite’s marketing manager Jacqui Roth:
“Aussies are opening up their jars of Vegemite to find that butter has somehow made its way in. We can’t have that. So, we’re introducing a solve – the limited-edition ‘Vegeknife’. The limited-edition Vegeknife is a dual headed cutlery breakthrough, with one end for butter and one end for Vegemite – so now, there’s no reason to get butter in the Vegemite jar.”
Much like the Nutella knife it was a limited edition piece of flatware made by and for marketing. Let’s hope it returns.